Our Services
From vision to buildable reality.
We partner with brands to develop pop-up environments that are designed to be built, not just imagined. Our in-house creative team, led by architect and interior designer Laura B. Robin, delivers concept direction, spatial planning, and retail furniture solutions grounded in real-world constraints: timelines, budgets, materials, and on-site logistics.
What we deliver:
Concept Design — Creative direction, space planning, and customer flow that feels intentional and premium.
Construction Support — Build-ready layouts with practical materials, dimensions, and installation considerations.
Furniture Solutions — Custom display concepts and modular plans designed for beautiful merchandising and operational ease.
Our process: Discovery → Concept & Visuals → Furniture & Build Coordination
Step 1: Discovery
We align on brand, product, budget, timeline, and location constraints (mall rules, access, delivery windows, etc.).
Step 2: Concept + Visuals
We develop layouts and design direction, with visuals that help you sell the idea internally and move faster with suppliers.
Step 3: Furniture + Build Coordination
We translate the concept into practical furniture and display solutions—ready for quoting, sourcing, and installation.
We align on your brand, develop layouts you can sell internally, and translate everything into practical solutions ready for quoting and installation.
Pop-Up Concept Design
Space planning, customer flow, zoning, and the overall creative direction—so the pop-up feels intentional, premium, and on-brand.
Pop-Up Construction Support
Build-ready thinking from day one: practical materials, dimensions, and install considerations to reduce surprises on site.
Retail Furniture Solutions
From custom display concepts to modular furniture plans—designed to merchandise product beautifully and work with your operational needs.
Meet the Team
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Laura B. Robin
Creative Director | Architect | Interior Designer
Laura B. Robin leads our creative direction for pop-up environments and retail interiors. With an architect’s precision and an interior designer’s eye for detail, she develops concepts that are not only visually compelling—but also buildable, functional, and aligned with brand identity. Her work focuses on customer flow, merchandising impact, and materials that elevate the experience while staying realistic for timelines and on-site execution. -
Charlotte E. Robinson
Co-Founder | Strategy Lead
Charlotte helps brands move from idea to installed pop-up, without the chaos. She leads partnerships, vendor curation, and strategic planning, ensuring every activation is built on solid foundations: the right collaborators, realistic timelines, and flawless execution. From sourcing and logistics to on-site build coordination, Charlotte turns complex projects into seamless brand experiences across Dubai and the UAE. -
Aaliyah Can
Team Lead | Key Accounts
Aaliyah keeps everything running. As Team Lead, she manages the day-to-day operations from first enquiry to final collection—ensuring clients feel supported at every stage. She coordinates teams, oversees sourcing, and acts as the single point of contact for all client needs. Her attention to detail and calm, organised approach means nothing slips through the cracks, and every pop-up is delivered on time and on brief. -
Lori Woolf
Co-Founder | Client Experience & Brand Atmosphere
Lori brings 20 years of hands-on client experience. With a background rooted in personal service and attention to detail, she understands what makes people feel welcomed, valued, and immersed in a brand moment. Lori oversees the experiential side of our pop-ups—ensuring every activation feels as good as it looks, from the first impression to the final touchpoint. Her instinct for atmosphere and client comfort shapes how brands connect with their audiences in physical spaces.
1. What do you mean by pop-up shop design?
Pop-up shop design means the layout, curation, styling, and furniture planning that transform a temporary retail space into a branded, functional environment.
2. Can I request custom design help for my pop-up?
Yes. We offer customized pop-up shop design support to help your space reflect your brand and improve the customer experience.
3. Do you help with layout and flow in a pop-up space?
Absolutely. We focus on smart layout, traffic flow, and styling details that enhance your pop-up shop design and product visibility.
4. Is pop-up shop design included with furniture rental?
Design support is available with your furniture rental. We help ensure every element aligns with your overall pop-up shop design concept.
5. Why is design important for a pop-up shop?
A good pop-up shop design builds connection. It helps people engage, explore, and remember your brand, turning a short-term setup into a real experience.