Our Team
Laura B. Robin
Laura leads our creative direction for pop-up environments and retail interiors. With an architect’s precision and an interior designer’s eye for detail, she develops concepts that are not only visually compelling—but also buildable, functional, and aligned with brand identity. Her work focuses on customer flow, merchandising impact, and materials that elevate the experience while staying realistic for timelines and on-site execution.
Creative Director
Charlotte E. Robinson
Charlotte helps brands move from idea to installed pop-up, without the chaos. She leads partnerships, vendor curation, and strategic planning, ensuring every activation is built on solid foundations: the right collaborators, realistic timelines, and flawless execution. From sourcing and logistics to on-site build coordination, Charlotte turns complex projects into seamless brand experiences across Dubai and the UAE.
Key Accounts & Projects
Co - FounderLori Woolf
Lori brings 20 years of hands-on client experience. With a background rooted in personal service and attention to detail, she understands what makes people feel welcomed, valued, and immersed in a brand moment. Lori oversees the experiential side of our pop-ups—ensuring every activation feels as good as it looks, from the first impression to the final touchpoint. Her instinct for atmosphere and client comfort shapes how brands connect with their audiences in physical spaces.
Team LeadAaliyah Can
Aaliyah keeps everything running. As Team Lead, she manages the day-to-day operations from first enquiry to final collection—ensuring clients feel supported at every stage. She coordinates teams, oversees sourcing, and acts as the single point of contact for all client needs. Her attention to detail and calm, organised approach means nothing slips through the cracks, and every pop-up is delivered on time and on brief.
